"Corporate Advertising Web Sites - Effectiveness in Terms of Promotion, ..."

Fotini Patsioura, Maro Vlachopoulou, Eleonora-Ioulia Malama (2007)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2009-09-08

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Fotini Patsioura, Maro Vlachopoulou, Eleonora-Ioulia Malama:
Corporate Advertising Web Sites - Effectiveness in Terms of Promotion, Communication and Relationship Marketing. ICE-B 2007: 301-306

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