"The influence of brand cultural marketing on consumers' willingness to ..."

Guihang Guo, Ying Li, Chuqiao Zhong (2022)

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DOI: 10.1145/3556089.3556169

access: closed

type: Conference or Workshop Paper

metadata version: 2025-09-01

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Guihang Guo, Ying Li, Chuqiao Zhong:
The influence of brand cultural marketing on consumers' willingness to participate in value co-creation. ICEME 2022: 110-115

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