"Data Mining of CRM Knowledge Bases for Effective Market Segmentation: A ..."

Jounghae Bang et al. (2004)

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type: Conference or Workshop Paper

metadata version: 2017-02-02

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Jounghae Bang, Nikhilesh Dholakia, Lutz Hamel, Ruby Roy Dholakia:
Data Mining of CRM Knowledge Bases for Effective Market Segmentation: A Conceptual Framework. ICEIS (2) 2004: 335-342

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