"The Impact of Influencer and Digital Promotion on Intention to Buy through ..."

Yuliani Yuliani et al. (2025)

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DOI: 10.1109/ICECET63943.2025.11472436

access: closed

type: Conference or Workshop Paper

metadata version: 2026-04-20

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Yuliani Yuliani, Michelle Carolline Lim, Marchelline Marchelline, Farah Levyta, Tiurida Lily Anita:
The Impact of Influencer and Digital Promotion on Intention to Buy through Brand Awareness as a Mediating Variable. ICECET 2025: 1-6

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