"A Model of Customer Lifetime Value Consider with Word-of-mouth Marketing ..."

Yongmei Liu et al. (2004)

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type: Conference or Workshop Paper

metadata version: 2015-08-10

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Yongmei Liu, Zhenjun Zhao, Yanlong Zhang, Hongjian Lu:
A Model of Customer Lifetime Value Consider with Word-of-mouth Marketing Value. ICEB 2004: 245-248

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