"Customer Insights from Transactional Database: Database Marketing Case."

Filipe Mota Pinto, Alzira Ascensão Marques, Manuel Filipe Santos (2008)

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type: Conference or Workshop Paper

metadata version: 2009-09-10

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Filipe Mota Pinto, Alzira Ascensão Marques, Manuel Filipe Santos:
Customer Insights from Transactional Database: Database Marketing Case. IADIS European Conf. Data Mining 2008: 113-118

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