"Who's the Bigger Brand After COVID-19 Pandemic? An Assessment of Fan ..."

Vishal Mehra et al. (2022)

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DOI: 10.1007/978-3-031-15342-6_30

access: closed

type: Conference or Workshop Paper

metadata version: 2024-02-05

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Vishal Mehra, Prabhsimran Singh, Yogesh K. Dwivedi, Gurpreet Singh, Ravinder Singh Sawhney:
Who's the Bigger Brand After COVID-19 Pandemic? An Assessment of Fan Engagement During Euro 2020. I3E 2022: 391-402

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