"Impression Effect vs. Click-through Effect: Mechanism Design of Online ..."

Xiang Zou, Ruhai Wu, Weijun Zhong (2017)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2022-05-04

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  - conf/hicss/ZouWZ17
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Xiang Zou, Ruhai Wu, Weijun Zhong:
Impression Effect vs. Click-through Effect: Mechanism Design of Online Advertising. HICSS 2017: 1-10

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