"The Impact of Gamification on Word-of-Mouth Effectiveness: Evidence from ..."

Lei Wang et al. (2017)

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access: open

type: Conference or Workshop Paper

metadata version: 2025-08-07

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Lei Wang, Kunter Gunasti, Ram D. Gopal, Ramesh Shankar, Joseph Pancras:
The Impact of Gamification on Word-of-Mouth Effectiveness: Evidence from Foursquare. HICSS 2017: 1-10

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