"Introduction to Customer Analytics and Data-Led Omnichannel Commerce ..."

Petri Parvinen et al. (2017)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2022-05-04

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Petri Parvinen, Maurits Kaptein, Essi Pöyry, Juho Hamari:
Introduction to Customer Analytics and Data-Led Omnichannel Commerce Minitrack. HICSS 2017: 1

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