"Consumers' Sentiments and Popularity of Brand Posts in Social Media: The ..."

Hamid Khobzi, Raymond Yiu-Keung Lau, Terence Chun-Ho Cheung (2017)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2022-05-04

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Hamid Khobzi, Raymond Yiu-Keung Lau, Terence Chun-Ho Cheung:
Consumers' Sentiments and Popularity of Brand Posts in Social Media: The Moderating Role of Up-votes. HICSS 2017: 1-10

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