"A Preliminary Test of the Resonance Marketing Hypothesis: Guidance for ..."

Eric K. Clemons, Joshua S. Wilson (2017)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2022-05-04

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Eric K. Clemons, Joshua S. Wilson:
A Preliminary Test of the Resonance Marketing Hypothesis: Guidance for Future Research Assessing Multi-Attribute Preferences in Horizontal Competition. HICSS 2017: 1-10

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