"Product Heterogeneity: Moderating Effect on Online Consumer Behavior."

Young Chan Choe et al. (2007)

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DOI: 10.1109/HICSS.2007.449

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Young Chan Choe, Deok-Ran Hwang, Miyoung Kim, Junghoon Moon:
Product Heterogeneity: Moderating Effect on Online Consumer Behavior. HICSS 2007: 153

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