"Virtual Experiential Marketing on Online Customer Intentions and Loyalty."

Jashen Chen et al. (2008)

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DOI: 10.1109/HICSS.2008.495

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Jashen Chen, Russell K. H. Ching, Margaret Meiling Luo, Chu-Chi Liu:
Virtual Experiential Marketing on Online Customer Intentions and Loyalty. HICSS 2008: 271

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