"The Effect of Social Media Based Electronic Word of Mouth on Propensity to ..."

David Ntumba, Adheesh Budree (2021)

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DOI: 10.1007/978-3-030-90238-4_22

access: closed

type: Conference or Workshop Paper

metadata version: 2021-11-29

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David Ntumba, Adheesh Budree:
The Effect of Social Media Based Electronic Word of Mouth on Propensity to Buy Wearable Devices. HCI (40) 2021: 310-325

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