"An Eye-Tracking Approach to Evaluating Decision-Makers' Cognitive Load and ..."

Min Hee Hahn, Kun Chang Lee, Seong Wook Chae (2016)

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DOI: 10.1007/978-3-319-40548-3_35

access: closed

type: Conference or Workshop Paper

metadata version: 2025-03-03

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Min Hee Hahn, Kun Chang Lee, Seong Wook Chae:
An Eye-Tracking Approach to Evaluating Decision-Makers' Cognitive Load and Need-for-Cognition in Response with Rational and Emotional Advertising Stimuli. HCI (26) 2016: 209-215

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