"Research on the Influencing Factors of Shopping Mall Experiential ..."

Yiwen Cui et al. (2022)

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DOI: 10.1007/978-3-031-05897-4_15

access: closed

type: Conference or Workshop Paper

metadata version: 2022-06-21

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  dblp key:
  - conf/hci/CuiWGX22
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  - https://dblp.org/rec/conf/hci/CuiWGX22
Yiwen Cui, Dan Wu, Lulu Ge, Xiaomin Xu:
Research on the Influencing Factors of Shopping Mall Experiential Marketing on Consumer Attitudes: A Case of Guangzhou Sunac Mall. HCI (20) 2022: 198-219

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