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"Ein Serious Game als neue qualitative Erhebungsmethode für die ..."
Silke Plennert, Susanne Robra-Bissantz (2014)
- Silke Plennert, Susanne Robra-Bissantz:

Ein Serious Game als neue qualitative Erhebungsmethode für die Customer Journey beim Automobilkauf. GI-Jahrestagung 2014: 383-398

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