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"Developing a Research Framework Model for Assessing the Impact of Social ..."

Name: dblp XML data dump
Creator: Schloss Dagstuhl - Leibniz Center for Informatics
Published: 1993
License: https://creativecommons.org/publicdomain/zero/1.0/
Keywords: dblp, XML, computer science, scholarly publications, metadata

Meng Xin et al. (2025)

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DOI: 10.5220/0013141600003956

access: closed

type: Conference or Workshop Paper

metadata version: 2025-05-31

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  dblp key:
  - conf/femib/XinCHCB25
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  persistent URL:
  - https://dblp.org/rec/conf/femib/XinCHCB25
Meng Xin, Kyriakos Christofi, Lycourgos Hadjiphanis, Pieris Chourides, Nikolaos Boukas:
Developing a Research Framework Model for Assessing the Impact of Social Media Marketing Activities on Brand Loyalty. FEMIB 2025: 154-160

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