"Customer Loyalty Enhancement of Online-to-Offline Marketing in Beauty ..."

Polly P. L. Leung et al. (2016)

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DOI: 10.1109/ES.2016.13

access: closed

type: Conference or Workshop Paper

metadata version: 2025-07-04

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Polly P. L. Leung, Chun-Ho Wu, W. H. Ip, George T. S. Ho, V. W. S. Cho, K. K. Y. Kwong:
Customer Loyalty Enhancement of Online-to-Offline Marketing in Beauty Industry. ES 2016: 51-59

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