""I Want to Go There Too!" Evaluating Social Media Influencer Marketing ..."

Yi Xuan Ong, Naoya Ito (2019)

> Home

Details and statistics

DOI: 10.1007/978-3-030-05940-8_11

access: closed

type: Conference or Workshop Paper

metadata version: 2019-02-07

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - conf/enter/OngI19
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/enter/OngI19
Yi Xuan Ong, Naoya Ito:
"I Want to Go There Too!" Evaluating Social Media Influencer Marketing Effectiveness: A Case Study of Hokkaido's DMO. ENTER 2019: 132-144

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.