"Channel Management Strategy in the eCommerce Environment - A Portfolio ..."

Timothy Hyungsoo Jung, Panos Louvieris, Harmen Oppewal (2002)

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DOI: 10.1007/978-3-7091-6132-6_2

access: closed

type: Conference or Workshop Paper

metadata version: 2022-11-29

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Timothy Hyungsoo Jung, Panos Louvieris, Harmen Oppewal:
Channel Management Strategy in the eCommerce Environment - A Portfolio Management Approach. ENTER 2002: 17-26

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