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"Adoption of a Destination-Wide CRM Approach: An Empirical Analysis of the ..."

Name: dblp XML data dump
Creator: Schloss Dagstuhl - Leibniz Center for Informatics
Published: 1993
License: https://creativecommons.org/publicdomain/zero/1.0/
Keywords: dblp, XML, computer science, scholarly publications, metadata

Michael Fux, Thomas Myrach (2009)

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DOI: 10.1007/978-3-211-93971-0_42

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-24

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  dblp key:
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Michael Fux, Thomas Myrach:
Adoption of a Destination-Wide CRM Approach: An Empirical Analysis of the Determinants in the Swiss Hospitality Industry. ENTER 2009: 507-517

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