"An IT Approach Against Brand Positioning Confusion on Hospitality ..."

Thomas Fotiadis et al. (2005)

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DOI: 10.1007/3-211-27283-6_34

access: closed

type: Conference or Workshop Paper

metadata version: 2021-01-13

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  dblp key:
  - conf/enter/FotiadisVHG05
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  - https://dblp.org/rec/conf/enter/FotiadisVHG05
Thomas Fotiadis, Ch. Vassiliadis, L. Hatzithomas, E. Gkotzamanis:
An IT Approach Against Brand Positioning Confusion on Hospitality Enterprises: The Case of Greek Hotels. ENTER 2005: 371-382

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