"Logging Brand Personality Online: Website Content Analysis of Middle ..."

Alecia Douglas, Juline E. Mills (2006)

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DOI: 10.1007/3-211-32710-X_46

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-24

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Alecia Douglas, Juline E. Mills:
Logging Brand Personality Online: Website Content Analysis of Middle Eastern and North African Destinations. ENTER 2006: 345

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