"How Online Customer Reviews Affect Sales and Return Behavior - an ..."

Tobias Lohse, Jan Kemper, Malte Brettel (2017)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2017-08-22

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Tobias Lohse, Jan Kemper, Malte Brettel:
How Online Customer Reviews Affect Sales and Return Behavior - an Empirical Analysis in Fashion E-Commerce. ECIS 2017

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