"Web-Based Customer Integration for Product Design: the Role of hedonic vs ..."

Kathrin Füller, Suparna Goswami, Helmut Krcmar (2014)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2014-06-30

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Kathrin Füller, Suparna Goswami, Helmut Krcmar:
Web-Based Customer Integration for Product Design: the Role of hedonic vs Utilitarian Customer Experience. ECIS 2014

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