"How Digital Nudges Influence Consumers - Experimental Investigation in the ..."

Laura Eigenbrod, Andreas Janson (2018)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2018-12-13

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  - conf/ecis/EigenbrodJ18
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Laura Eigenbrod, Andreas Janson:
How Digital Nudges Influence Consumers - Experimental Investigation in the Context of Retargeting. ECIS 2018: 50

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