"The Antecedents And Outcomes Of Brand Experience On The Social Networking ..."

Hsin Chen et al. (2013)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2013-10-01

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Hsin Chen, Anastasia Papazafeiropoulou, Yanqing Duan, Ta-Kang Chen:
The Antecedents And Outcomes Of Brand Experience On The Social Networking Site. ECIS 2013: 10

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