"Social Media Campaigns For New Product Introductions."

Daniela Baum et al. (2013)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2013-10-01

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  - conf/ecis/BaumSFP13
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Daniela Baum, Martin Spann, Johann Füller, Torsten Pedit:
Social Media Campaigns For New Product Introductions. ECIS 2013: 119

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