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"Enhancing Customer Journey with Chatbots: The Role of Anthropomorphism and ..."
Amirreza Afrouzi, Samira Farivar (2025)
- Amirreza Afrouzi, Samira Farivar:

Enhancing Customer Journey with Chatbots: The Role of Anthropomorphism and Response Modality in Hedonic vs. Utilitarian Context. ECIS 2025

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