"A Study of the Impact of Metaverse Marketing Characteristics on Consumers' ..."

Jing Wang, Bochen Du, Xiankai Cao (2023)

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DOI: 10.3233/FAIA230722

access: closed

type: Conference or Workshop Paper

metadata version: 2023-12-06

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Jing Wang, Bochen Du, Xiankai Cao:
A Study of the Impact of Metaverse Marketing Characteristics on Consumers' Purchase Intention. DMI 2023: 106-119

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