"An empirical model of corporate blog impact in marketing communications."

Silvestru Catalin Ionut et al. (2012)

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DOI: 10.1145/2383276.2383326

access: closed

type: Conference or Workshop Paper

metadata version: 2025-01-16

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Silvestru Catalin Ionut, Nisioiu Codrin Florentin, Iulian Întorsureanu, Bere Ramona Camelia, Orzan Mihai Cristian, Dan Adina Maria:
An empirical model of corporate blog impact in marketing communications. CompSysTech 2012: 345-351

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