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"The effectiveness of virtual vs. human influencers in digital marketing: ..."

Name: dblp XML data dump
Creator: Schloss Dagstuhl - Leibniz Center for Informatics
Published: 1993
License: https://creativecommons.org/publicdomain/zero/1.0/
Keywords: dblp, XML, computer science, scholarly publications, metadata

Rongqin Liu, Yun Zhang, Ling Lin (2024)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2026-03-03

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  - electronic edition @ escholarship.org (open access)
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  dblp key:
  - conf/cogsci/LiuZL24
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  persistent URL:
  - https://dblp.org/rec/conf/cogsci/LiuZL24
Rongqin Liu, Yun Zhang, Ling Lin:
The effectiveness of virtual vs. human influencers in digital marketing: Based on perceived psychological distance and credibility. CogSci 2024

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last updated on 2026-03-03 17:07 CET by the dblp team

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