"Human versus AI? Investigating the Heterogeneous Effects of Live Streaming ..."

Meixian Wang, Guohou Shan, Jason Thatcher (2022)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2023-02-14

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Meixian Wang, Guohou Shan, Jason Thatcher:
Human versus AI? Investigating the Heterogeneous Effects of Live Streaming E-commerce. AMCIS 2022

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