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"Value co-creation and purchase intention in social commerce: The enabling ..."
Patrick Mikalef, Ilias O. Pappas, Michail N. Giannakos (2017)
- Patrick Mikalef, Ilias O. Pappas, Michail N. Giannakos:

Value co-creation and purchase intention in social commerce: The enabling role of word-of-mouth and trust. AMCIS 2017

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