"Counterfactual Thoughts: A Theoretical Explanation of the Cognitive ..."

Vidhya Mellarkod, Radha Appan, Glenn J. Browne (2005)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2012-01-06

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  - conf/amcis/MellarkodAB05
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Vidhya Mellarkod, Radha Appan, Glenn J. Browne:
Counterfactual Thoughts: A Theoretical Explanation of the Cognitive Mechanism Underlying the Formation of User Satisfaction and IS Continuance Intention. AMCIS 2005: 219

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