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"Counterfactual Thoughts: A Theoretical Explanation of the Cognitive ..."
Vidhya Mellarkod, Radha Appan, Glenn J. Browne (2005)
- Vidhya Mellarkod, Radha Appan, Glenn J. Browne:

Counterfactual Thoughts: A Theoretical Explanation of the Cognitive Mechanism Underlying the Formation of User Satisfaction and IS Continuance Intention. AMCIS 2005: 219

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