"Viral Marketing in Political Communication: Case Study of John Tsang's ..."

Daren Chun-kit Poon, Sunny Sui-kwong Lam (2019)

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DOI: 10.1007/978-3-030-20500-3_16

access: closed

type: Conference or Workshop Paper

metadata version: 2024-10-06

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Daren Chun-kit Poon, Sunny Sui-kwong Lam:
Viral Marketing in Political Communication: Case Study of John Tsang's Campaign in the 2017 Hong Kong Chief Executive Election. AHFE (23) 2019: 151-161

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