"A Contingency-Based Dual-Route Model for Personalisation Persuasion in O2O ..."

Jiahe Chen, Yu-Wei Chang (2025)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2026-04-30

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Jiahe Chen, Yu-Wei Chang:
A Contingency-Based Dual-Route Model for Personalisation Persuasion in O2O Commerce. ACIS 2025

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