"How Product Harm Recalls Affect Customer Brand Equality and Trust and ..."

Lung-Far Hsieh, Ping Chuan Lee (2014)

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DOI: 10.1007/978-3-319-05458-2_45

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-21

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Lung-Far Hsieh, Ping Chuan Lee:
How Product Harm Recalls Affect Customer Brand Equality and Trust and Customer Perceived Value. ACIIDS (2) 2014: 434-443

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