"Exploring Human Brands in Online Shopping: An Eye-Tracking Approach."

Seong Wook Chae, Young Wook Seo, Kun Chang Lee (2012)

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DOI: 10.1007/978-3-642-28493-9_2

access: closed

type: Conference or Workshop Paper

metadata version: 2025-03-03

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Seong Wook Chae, Young Wook Seo, Kun Chang Lee:
Exploring Human Brands in Online Shopping: An Eye-Tracking Approach. ACIIDS (3) 2012: 10-18

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