Accelerating the diffusion of innovations under mixed word of mouth through marketing-operations interaction.

Mon, 01 Jan 2018 00:00:00 +0100

Fouad El Ouardighi , Gustav Feichtinger, Gila E. Fruchter:
Accelerating the diffusion of innovations under mixed word of mouth through marketing-operations interaction. Ann. Oper. Res. 264(1-2): 435-458 (2018)