Autonomous and advertising-dependent 'word of mouth' under costly dynamic pricing.

Fri, 01 Jan 2016 00:00:00 +0100

Fouad El Ouardighi , Gustav Feichtinger, Dieter Grass, Richard F. Hartl , Peter M. Kort :
Autonomous and advertising-dependent 'word of mouth' under costly dynamic pricing. Eur. J. Oper. Res. 251(3): 860-872 (2016)