Advertising and Quality-Dependent Word-of-Mouth in a Contagion Sales Model.

Fri, 01 Jan 2016 00:00:00 +0100

Fouad El Ouardighi , Gustav Feichtinger, Dieter Grass, Richard F. Hartl , Peter M. Kort :
Advertising and Quality-Dependent Word-of-Mouth in a Contagion Sales Model. J. Optim. Theory Appl. 170(1): 323-342 (2016)