Intelligent IoT-enabled marketing systems: Enhancing consumer sustainability engagement through perceived usefulness.

Wed, 01 Jan 2025 00:00:00 +0100

Shuqi Huang, Yaying Zhou, Haytham F. Isleem, Ghanshyam G. Tejani , Adham E. Ragab:
Intelligent IoT-enabled marketing systems: Enhancing consumer sustainability engagement through perceived usefulness. Internet Things 34: 101797 (2025)