Antecedents and Moderators of Promotion Messages for Trust in Mobile Banking Services: An Elaboration Likelihood Model Perspective.

Sat, 01 Apr 2023 01:00:00 +0200

Kinana Jammoul, Habin Lee, Jisun Kim , Moongil Yoon, Uthayasankar Sivarajah :
Antecedents and Moderators of Promotion Messages for Trust in Mobile Banking Services: An Elaboration Likelihood Model Perspective. Inf. Syst. Manag. 40(2): 186-206 (2023)