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Gabriel Bratucu

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Journal Articles

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2023
[j3]
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Eliza Nichifor, Gabriel Bratucu, Ioana Bianca Chitu, Ovidiu Mircea Tierean, Adriana Veronica Litra, Alexandra Zamfirache, Daniela Roxana Vuta:
Getting users out of the loop: Key factors to surpass the messy middle point. Electron. Commer. Res. Appl. 59: 101264 (2023)
2021
[j2]
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Eliza Nichifor, Radu Constantin Lixandroiu, Ioana Bianca Chitu, Gabriel Bratucu, Adrian Trifan:
How Does Mobile Page Speed Shape in-between Touchpoints in the Customer Journey? A Research Regarding the Most Trusted Retailers in Romania. J. Theor. Appl. Electron. Commer. Res. 16(5): 1369-1389 (2021)
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Eliza Nichifor, Radu Constantin Lixandroiu, Ioana Bianca Chitu, Gabriel Bratucu, Silvia Sumedrea, Catalin Ioan Maican, Alina Simona Tecau:
Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components. J. Theor. Appl. Electron. Commer. Res. 16(6): 2319-2340 (2021)

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