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Freya De Keyzer

Name: dblp XML data dump
Creator: Schloss Dagstuhl - Leibniz Center for Informatics
Published: 1993
License: https://creativecommons.org/publicdomain/zero/1.0/
Keywords: dblp, XML, computer science, scholarly publications, metadata

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2023
[j5]
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  dblp key:
  - journals/ecr/KeyzerDP23
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  - https://dblp.org/rec/journals/ecr/KeyzerDP23
Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker:
The processing of native advertising compared to banner advertising: an eye-tracking experiment. Electron. Commer. Res. 23(3): 1921-1940 (2023)
2022
[j4]
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  - journals/ecra/KeyzerDP22
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Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker:
Let's get personal: Which elements elicit perceived personalization in social media advertising? Electron. Commer. Res. Appl. 55: 101183 (2022)
2021
[j3]
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  - journals/oir/LopesDPK21
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Ana Isabel Lopes, Nathalie Dens, Patrick De Pelsmacker, Freya De Keyzer:
Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis. Online Inf. Rev. 45(1): 1-20 (2021)
2019
[j2]
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  - journals/ijecommerce/KeyzerDP19
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Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker:
The Impact of Relational Characteristics on Consumer Responses to Word of Mouth on Social Networking Sites. Int. J. Electron. Commer. 23(2): 212-243 (2019)
2017
[j1]
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Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker:
Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media. Online Inf. Rev. 41(7): 905-920 (2017)

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