Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests.

Mon, 01 Jan 2024 00:00:00 +0100

J. Jason Bell , Christian Pescher , Gerard J. Tellis , Johann Füller:
Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests. Mark. Sci. 43(1): 54-72 (2024)