A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products.

Tue, 01 Jan 2013 00:00:00 +0100

Philipp Reichhart, Christian Pescher, Martin Spann :
A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products. Electron. Mark. 23(3): 217-225 (2013)