Importance of the perceived quality of touchpoints for customer journey analysis - evidence from the B2B sector.

Fri, 01 Sep 2023 01:00:00 +0200

Christian Koch , Michael Hartmann:
Importance of the perceived quality of touchpoints for customer journey analysis - evidence from the B2B sector. Electron. Commer. Res. 23(3): 1515-1538 (2023)