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ORCIDInternational Journal of Online Marketing, Volume 5
Volume 5, Number 1, 2015
- Irina Grinberg, Sanjib Bhuyan, Yanhong Jin
, Lei Wang:
Examining the Awareness and Persuasive Effects of Online WOM. 1-19 - Devinder Pal Singh:
Integration of TAM, TPB, and Self-image to Study Online Purchase Intentions in an Emerging Economy. 20-37 - Rajyalakshmi Nittala:
Factors Influencing Online Shopping Behavior of Urban Consumers in India. 38-50 - Tinu Jain, Prashant Mishra:
Dimensions of Privacy Concerns amongst Online Buyers in India. 51-64
Volume 5, Number 2, 2015
- Václav Stríteský, Marek Stríteský, Martin John David Quigley:
Gender and Age Differences in Internet Use among Czech Internet Users: Consequences for Online Advertisement Targeting. 1-17 - Izabella M. De Souza, Sharmila Pixy Ferris:
Social Media Marketing in Luxury Retail. 18-36 - Chetna Kudeshia, Arun Mittal:
Social Media: An Eccentric Business Communication Tool for the 21st Century Marketers. 37-57 - Rasha Hussein Abdel Aziz Mostafa, Samaa Taher Attia:
The Effect of Social Networks Sites (SNSs) on the Egyptian 25/30 Uprisings. 58-74
Volume 5, Number 3, 2015
- Rasananda Panda, Surbhi Verma, Bijal Mehta:
Emergence and Acceptance of Sharing Economy in India: Understanding through the Case of Airbnb. 1-17 - Gokhan Aydin:
Adoption of Gamified Systems: A Study on a Social Media Gamification Website. 18-37 - T. S. Rakesh, S. Madhushree:
Consumers Perception towards Online Shopping With Special Reference to Dakshina Kannada(D). 38-46 - Vikas Kumar, Prasann Pradhan:
Trust Management Issues in Social-Media Marketing. 47-64 - Zeki Atil Bulut, Ali Naci Karabulut, Tugba Uçma Uysal, Ali Çaglar Uzun:
Explaining Young Consumers' Online Purchase Behavior under Risky Conditions: Perspectives from Mental Accounting. 65-80
Volume 5, Number 4, 2015
- Salaheldin Ismail Salaheldin, Hesham Fawzy Abbas, Mohamed Abdelghaffar Seif:
The Implementation of Continuous Improvement (CI) Methodology: A Case Study of Al-Sindian Paper Mills. 1-24 - Adilla Anggraeni, Florenz Lay:
Drivers of Brand Trust in Internet Retailing: The Case of Indonesia. 25-36 - Tamer Abbas Awad, Shereen Mohamed Abdel Fatah:
The Impact of Social Media Branding on Developing Brand Advocates for Start-Ups. 37-59 - María Ángeles García-Haro, María Pilar Martínez-Ruiz, Ricardo Martinez-Cañas:
The Influence of Value Co-Creation on Consumer Satisfaction: A Mediating Role of Consumer Motivation. 60-83 - Hui Wang, Vipin Nadda:
A Revisit of the Concept of Interactivity and its Dimensions. 84-109
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