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ORCIDElectronic Commerce Research and Applications, Volume 78
Volume 78, 2026
- Suji Hong
, Jennifer Hyun Kim:
Heuristic or systematic? understanding consumer information processing of ChatGPT recommendations. 101605 - Yang Liu, Jiahao Huang, Chengzhi Zhang, Min Peng:
Discovering consumer sentiment in E-commerce conversations: A dialogue graph attention network approach. 101606 - Manjunath S. Vhatkar, Rakesh D. Raut, Ravindra Gokhale, Mukesh Kumar, Sananda Das, Milind Akarte:
Application of the integrated multi-criteria decision making approach to identify key factors influencing the Q-commerce service in retail. 101611 - Pei-Hsuan Tsai, Ming-Chia Hsieh, Jia-Wei Tang, Chia-Fan Lee:
What influences Generation Y consumers' NFT purchase intentions? An extended theory of consumption values perspective on digital collectables. 101612 - Mohammed Woyeso Geda, Yuk-Ming Tang, Carman K. M. Lee:
An AI-enabled multimodal framework for preference prediction in immersive VR shopping using cross-modal attention and domain adaptation. 101613 - Romi Sainy, Vinod Sharma, Saikat Deb, Sahil Singh Jasrotia:
Understanding digital-native satisfaction in Q-commerce-enabled fashion retail: a mixed-methods study. 101614 - Wenyao Zhu, Xing Chen:
Detecting fraudulent entities in e-commerce transaction networks via cross-view contrastive graph learning. 101615 - Xiaran Zhang, Zheng Zhang, Xiaoyan Sun, Xin Cui:
Decision-making and coordination of live commerce supply chain considering dynamic viewership: The role of live streamer. 101616 - Fang Wei, Yuewen Liu, Xiaobin Ran, Juan Feng:
Understand the impacts of user-provided monetary incentives on content contributions: A large-scale Quasi-Experiment. 101617 - Undram Nyamsuren, Youngjung Geum:
Beyond Kano: data-driven redefinition of quality attributes. 101618 - Yu Shao, Jie Meng:
Beyond consent: how trust, privacy assurance, and rewards shape consumer data sharing. 101619 - Yanhong Gan, Wenhui Zhou, Changhua Liao, Yu Ding:
The AI live streaming strategies of manufacturers in a co-opetition supply chain. 101620 - Fengyuan Liu, Menghan Duan, Yongmin Zhu, Cheng Zhang, Jie Liu:
Competing or serving? platform role frames and third-party sellers' pricing responses. 101621 - Jiayue Zhu, Yuewen Liu, Xiaobin Ran, Yang Liu:
Speaking to the viewer's heart: A study on the emotional impact of review video narration. 101622 - Chi Zhou, Shujian Liu, Dianyao Kang, Zongxi Li, Yongjun Liu:
Streaming platforms vs. theaters: Navigating the strategic choices of film distributors in channel selection. 101623
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